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\ˈbran-diŋ\ noun. A means of distinguishing one firm's products
or services from another's and of creating and maintaining an image that encourages confidence in the quality and performance of that firm's products or services. 2. It is the combined impression and perception one has of a product. We have focused on the high-end luxury market through a series of strategic processes.
\ˈprint\ noun. Written advertising that may be included in everything from newspapers and magazines to direct mail, signs, and billboards. All printed periodicals, especially newspapers, general-public magazines, special interest media, and trade journals. A medium consisting of paper and ink.
\in-ter-ˈak-tiv\ noun. Refers to the fact that many texts (particularly those delivered via new technologies) have multiple paths and choices, inviting the reader to choose their path through the text. Interactive texts are rarely constructed to be read in a linear sequence. 2. Allowing a continuous two-way transfer of information between a computer and its user.
01_BRANDING
02_PRINT
03_INTERACTIVE
04_CONTACT
