The premier luxury Jaguar brand was introducing the launch of the new XJ and needed an arresting series of brochures that would be distributed to its current Jaguar owners both as promotion and thanks for being a loyal owner.
A journey of sight and sound was created to embellish an otherwise simple recipe site. The user is asked to choose their own adventure by selecting one of the blends. This takes them into different settings where they can see appropriate cocktail options, control the tone and music in the room, bringing Johnnie Walker into a world of unlimited possibilities.
We designed and manufactured a Luxury Tasting Kit for purchase with glassware, tasting guide and leather bound case. In addition we provided an online tasting demonstration from one of the Johnnie Walker Scotch Ambassadors. Providing the consumer with the necessary tools to host a tasting of their own.
We designed a premium mailing that embodied the cues of the packaging along with an offer to receive a limited edition pedestal to display your own bottle if you told us what you thought about the cognac cask finish. The response was overwhelming and the pedestals were depleted in 6 days.
We created a brochure that illustrated the care and craft that goes into creating the Special Reserve Blend. Photographing the people and the process at the Canadian distillery outlining the story beginning from a single drop of water to the delicate blend of the final product.
Citibank needed help creating interactive promo pieces and presentations for their banking products. We were able to illustrate the ideas with info graphics and dynamic animations.
Concepts for Tanqueray were requested in conjunction with the Tony Sinclair launch. The ideas for an integrated online campaign were developed which won the pitch for Diageo RM business.
This is a space for product designs or just random musings.
Beam Laser Spa wanted a simple, elegant and easy to use HTML website that showcased their office and spa treatments. Barrel NY programed and consulted on the project.