The premier luxury Jaguar brand was introducing the launch of the new XJ and needed an arresting series of brochures that would be distributed to its current Jaguar owners both as promotion and thanks for being a loyal owner.
A journey of sight and sound was created to embellish an otherwise simple recipe site. The user is asked to choose their own adventure by selecting one of the blends. This takes them into different settings where they can see appropriate cocktail options, control the tone and music in the room, bringing Johnnie Walker into a world of unlimited possibilities.
We designed and manufactured a Luxury Tasting Kit for purchase with glassware, tasting guide and leather bound case. In addition we provided an online tasting demonstration from one of the Johnnie Walker Scotch Ambassadors. Providing the consumer with the necessary tools to host a tasting of their own.
We designed a premium mailing that embodied the cues of the packaging along with an offer to receive a limited edition pedestal to display your own bottle if you told us what you thought about the cognac cask finish. The response was overwhelming and the pedestals were depleted in 6 days.
We created a brochure that illustrated the care and craft that goes into creating the Special Reserve Blend. Photographing the people and the process at the Canadian distillery outlining the story beginning from a single drop of water to the delicate blend of the final product.
We created interactive promo pieces, presentations and branded events for Citibank's programs and product offerings globally.
Concepts for Tanqueray were requested in conjunction with the Tony Sinclair launch. The ideas for an integrated online campaign were developed which won the pitch for Diageo RM business.
This is a space for product designs or just random musings.
Beam Laser Spa wanted a simple, elegant and easy to use HTML website that showcased their office and spa treatments. Barrel NY programed and consulted on the project.
The live music streaming app 'Phoncert' needed UX and mobile interface design for the launch of their highly anticipated streaming service.
Guinness' largest volume of sales happen on St. Patrick's Day. The assignment called for a website with a rolling 5-week launch schedule to capitalize on the momentum leading up to 'St. Patty's Day.' It included, downloads, online games and a Sweepstakes to keep consumers coming back for more.
The Guinness All Sports Invitational was a tie-in with the brand campaign 'Brilliant!' during the kickoff of football season. You were able to dress up the Guinness brewmasters and pit them against each other with taunts and send to a friend.
Fairway Fox, the premiere women's golf wear line needed a branding, web, and a lookbook for its launch in 2011.
MANKIND coffee was founded with a simple idea: Every bean sold should amount to something good. This great tasting, premium coffee is roasted with a purpose—helping the people around us who need it most.
We created a elegant, clean bag to stand out in a category full of artisinal, earthy, packages.
YPulse wanted to update its presence with an approachable web experience for Marketing professionals to mine its database for targeted insights for millennials.