Guinness' largest volume of sales happen on St. Patrick's Day. The assignment called for a website with a rolling 5-week launch schedule to capitalize on the momentum leading up to 'St. Patty's Day.' It included, downloads, online games and a Sweepstakes to keep consumers coming back for more.
The Guinness All Sports Invitational was a tie-in with the brand campaign 'Brilliant!' during the kickoff of football season. You were able to dress up the Guinness brewmasters and pit them against each other with taunts and send to a friend.