Citigold is the integrated wealth management and banking offering from Citi. We helped educate high net-worth consumers with pre-roll spots highlighting the extra security they get when using the Citigold mobile app. In-branch videos and Social featured the high-end personal service and attention that only Citigold can provide.

We designed and manufactured a Luxury Tasting Kit for purchase with glassware, tasting guide and leather bound case. In addition, we provided an online tasting demonstration from a Johnnie Walker Scotch Ambassador. Providing the consumer with the necessary tools to host a tasting of their own.

For Citi’s ThankYou Rewards Premier Acquisition — We developed Instagram stories and social assets to promote this limited time offer.

Life and Money by Citi is a branded content site— a first of its kind in the financial sector. Featuring unique and inspirational stories of progress, these films showcase where passion and determination can take you.

How do you define success? By loving what you do. We followed Greg Mahle, the unsung hero of Rescue Road Dogs, who finds loving homes for dogs across America.

And what does it take to be an NFL superstar? We captured how professional footballer Dak Prescott approaches attitude, opportunity and success in his personal and professional life.

The premier luxury Jaguar brand was introducing the launch of the new XJ and needed an arresting series of brochures that would be distributed to its current Jaguar owners both as promotion and thanks for being a loyal owner.

Jameson was looking for a holiday campaign that would focus on all the moments of connection during the season. We concepted and created OLV, OOH and Social campaign elements that ran throughout November and December.

Cadillac was looking was looking to transform their image with the relocation to NYC. We created a minimalist design system for a complete set of Cadillac Dealer books and collateral.

A journey of sight and sound was created to embellish an otherwise simple recipe site. The user is asked to choose their own adventure by selecting one of the blends. This takes them into different settings where they can see appropriate cocktail options, control the tone and music in the room, bringing Johnnie Walker into a world of unlimited possibilities.

We designed a premium mailing that embodied the cues of the packaging along with an offer to receive a limited edition pedestal to display the whiskey. The consumer simply had to submit what they thought about the cognac cask finish. The response was overwhelming and the pedestals were depleted in 6 days.

We introduced Citi Wealth Builder to consumers to educate them about what it is, how it works and how to get started using it. The video lives on the Citi Wealth Builder landing page, in existing customer marketing emails and on screens in-branch.

I created promotional materials and Social for Gary Daly of China Crisis’ latest solo albums, Gone From Here and Luna Landings. In addition, I created a music video which premiered the hit single, Carousel of Stars.

Google asked across the industry for video submissions for their new platform, Google Assistant. We created a video entry that showcased ways to reduce food waste and save money - while leveraging the unique capabilities of Google Assistant. The video was chosen as one of the finalists to be featured in Google’s keynote address.

For the updated Citi Mobile App, we created a series of How-To videos that guided the customer through detailed interactions in the App.

We created a brochure that illustrated the care and craft that goes into creating the Special Reserve Blend, by photographing the people and the process at the Canadian distillery. We told the origin story of the journey a single drop of water takes, culminating in the delicate blend of the final product.

We developed concepts for Tanqueray in conjunction with the Tony Sinclair launch. We created an integrated online campaign that won the pitch for Diageo’s RM business.

What would the holidays be without Jameson? We concepted and created IG, fb and PInterest posts daily that ran throughout the November and December Holiday push.

Visual Identity, branding, and event book for BUILD AFRICA. This annual conference endeavours to establish a solid and unified community of players which will act directly to improve Africa’s infrastructure networks and meet the needs of future generations.

For two days, policymakers, donor agencies, NGOs and infrastructure and construction experts from around the world, all gathered to tackle the continent’s main obstacles and find new solutions to specifically pan-African problems.

Conceptual hardbound merchandising book for the UK new wave band China Crisis.

Created engaging and high-quality animated content for social media platforms and also designed and developed a campaign / platform for Humira - Crohn’s indication.

Musings

Guinness' largest volume of sales happen on St. Patrick's Day. The assignment called for a website with a rolling 5-week launch schedule to capitalize on the momentum leading up to 'St. Patty's Day.'  It included, downloads, online games and a Sweepstakes to keep consumers coming back for more.

The Guinness All Sports Invitational was a tie-in with the brand campaign 'Brilliant!' during the kickoff of football season. You were able to dress up the Guinness brewmasters and pit them against each other with taunts and send to a friend.

MANKIND coffee was founded with a simple idea: Every bean sold should amount to something good. This great tasting, premium coffee is roasted with a purpose—helping the people around us who need it most.

We created a elegant, clean bag to stand out in a category full of artisinal, earthy, packages.
 

Program and Speaker Guide for the Global Entrepreneurship Summit in Marrakech

Created the branding for custom fabrication powerhouse Bednark.